The Lanham Act provides in part....the owner of a famous mark that is distinctive, inherently or through acquired distinctiveness, shall be entitled to an injunction against another person who, at any time after the,,,mark has become famous, commences use of a mark ...in commerce that is likely to cause dilution by blurring or dilution by tarnishment of the famous mark, regardless of the presence or absence of actual or likely confusion, of competition, or of actual economic injury.

Actual Dilution NOT required

No more Niche Market fame. Greater protection for fewer marks.