Canon will ask ICANN for its own top level domain. cannon. This is expected to happen this year, after ICANN has already decided that anyone who wants can register top level domains. However, this will be quite expensive pleasure, about 185 000 dollars. By Canon believes that this will ensure and protect better their positions in the Internet space and improve communication with online consumers.
The Lanham Act provides in part....the owner of a famous mark that is distinctive, inherently or through acquired distinctiveness, shall be entitled to an injunction against another person who, at any time after the,,,mark has become famous, commences use of a mark ...in commerce that is likely to cause dilution by blurring or dilution by tarnishment of the famous mark, regardless of the presence or absence of actual or likely confusion, of competition, or of actual economic injury.
Actual Dilution NOT required
No more Niche Market fame. Greater protection for fewer marks.
Blurring - an association that impairs the distinctiveness of the famous mark
Tarnishment - an association that harms a mark's reputation
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